Finding the best betting sites online isn’t always as simple as it may seem. With so many different household names and bookmakers from the high street joining the online betting boom, it’s getting harder to find which brands appeal to us the most!
However, we’ve been working hard to bring together not only the most appealing bet websites online, but those in October 2021 which offer the greatest deals, best service and the most variety in terms of sportsbook features and functionality. Did you know how many there are?
List of Best Betting Sites
From our research, we have created a list of the very best betting sites:
bet365 In Play BettingGET UP TO £100 IN BET CREDITS
#ad. New Customers Only. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.Full T&C's Apply
888 In PlayBET £10 GET £30
Ladbrokes In Play BettingBET £5 GET £20 IN FREE BETS
18+. New customers only. Promo code ‘F50’ required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.Full T&C's Apply
Mr Green In PlayBET £10 GET A £10 ACCUMULATOR
T&Cs apply. New players only. The qualifying bets to claim the Bet must have minimum odds of 3/1 (4.00) or higher before triggering free bets. 18+. BeGambleAware.orgFull T&C's Apply
Coral In Play BettingGET £20 IN FREE BETS
Important info: 18+. UK+IRE only. Min first bet £5. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned. T&Cs Apply.Full T&C's Apply
BetVictor In-PlayGET £30 IN BONUSES
Paddy Power In Play£20 RISK FREE FIRST BET
New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.Full T&C's Apply
Betway In-PlayUP TO £30 FREE BET
Betfred In-PlayBET £10 GET £30 IN BETS
New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. Doesn’t apply to customers who place their first bet on the Virtual Grand National. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.Full T&C's Apply
Unibet In-PlayUP TO £40 BACK IF FIRST BET LOSES
New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.Full T&C's Apply
Betfair In-PlayGET UP TO £100 IN FREE BETS
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.Full T&C's Apply
William Hill In PlayBET £10 GET £30 IN FREE BETS
KQC: 18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.Full T&C's Apply
Finding Top Betting Brands
As an online betting fan, it’s likely you’ll probably be thinking about welcome deals first and foremost. You’re only human! However, there’s more than just the bonus code to be taking into account when you sign up for a bet site for the first time. Check out our betting sites list to see the brands we recommend.
Think about the sports available for you to bet on, banking options available, and mobile app compatibility. How do any sites you’re thinking of signing up for compare when it comes to these standards? With any online gambling site, it’s important to check the different features before signing up. You may be familiar with a brand’s betting shops, but the online side could be different.
In this guide, we’ve listed the best betting sites according to close analysis and genuine player feedback. Read on to learn more about what we think is important to the overall experience.
Recommended Online Bookmakers
In our collective opinion, the best online betting sites around are those which offer a number of essential factors:
- Great opening deals and ongoing promotions
- Fantastic functionality from desktop to smartphone
- A wide range of markets and sports/events to bet on
- Responsive customer service and care
- Ease of use and user interface functionality
- Genuinely well-designed sportsbook facilities
- Security and safety guaranteed for online gambling
- Live streaming options for certain sports including football betting
- Plenty of payment methods and low restrictions on withdrawals
- Live betting market and in-play bets
- Offers for existing customers
- Mobile betting app for use on the go
Before you leap feet first into a deal, consider the above.
Top Betting Sites
The top betting sites in the UK aren’t always going to be those which are tied to an existing high street brand. While there are brilliant sports markets on offer from the likes of Ladbrokes, William Hill, Coral and PaddyPower, there are also plenty of legitimate, independent casino and sport-betting fronts which we feel offer plenty of value and fun to your everyday punter.
Take a look through our guide and see what takes your fancy! Whether you are looking for the top new bet sites or older websites, you are sure to find something you will love. There are so many options to choose from depending on what sports you want to bet on.
Best Betting Offers
Once again, we’re fairly certain that – as a regular online better and punter – you’ll be on the lookout for the best betting offers around. This applies whether or not you’re into matched-betting or not!
The top-rated betting operators provide the greatest offers and deals, some of them popping up regularly for loyal punters. Here’s just a brief idea of the sort of deals you may come across:
- Matched deposits – cash matching is a very popular type of deal which means you’ll essentially get a chunk of your first deposit matched by the site. For example, deposit £10 and 100% cash matching will give you another £10 free.
- Odds boosters – occasionally, and mainly for big sporting events, you’ll be able to get a boost to existing betting odds in the sportsbook. This means you’ll potentially get more cashback with the same probability applying!
- No deposit bonus codes – no deposit deals may not be as common as they once were, but they’re still a lucrative find. You’ll be able to bet for real cash without depositing a thing with a free bet stake. Be sure to check terms and conditions for these bonus offers though.
- A choice of sporting events to bet on – football, horse racing, cricket, and even political election results are available to bet on with some sites.
As always, deals will differ – but this is a general overview of what you may come to expect!
Top 10 UK Betting Sites
If you’re looking for the top 10 betting brands in the UK, or even the top 100 websites worldwide, you’ve come to the right place. We’ve listed our top ten bet brands and more besides above in our guide, based on regular deals, overall performance and punter satisfaction.
Therefore, you know that you’re only ever going to find the biggest and best sites and sportsbooks in this guide – as it’s based on the facts! What you look for in a site may vary from other people, but providing a site is secure, fair, offers plenty of great features and markets, it will very likely be a sure-fire winner in our book.
We strongly suggest you take a good look through our catalogue of the greatest gambling sites around to get a feel for what’s out there! It’s a good idea to see what’s available from the gambling sites before you set up a new betting account.
Best Bet Sites
Check our list of recommended brands above. These are the best online betting sites currently available for you to join and enjoy in the UK right now. Some of them may be tied to online casinos and slot catalogues, too. So if you want to mix things up a little and play something a bit different to the usual betting platform, you absolutely can!
Some of these top sites may also offer free online betting. We recommend having a look at online sports betting sites that offer free bets and competitive odds. This can help you if you are new to placing sports bets online.
These are the biggest sport bet sites currently offering great deals to UK punters looking for a new place online to call home. We know it can be hard to pick the right site sometimes – but we’re here to make things that little bit easier on you! You can learn more about the different betting markets and bonus bets available.
What to Look Out For
There are a few things we always look for when signing up to a bookmaker online. Check below to see the key things you should consider.
- Minimum Deposit for Offers – Check the welcome offer at the site and see if there is a minimum deposit or any other terms and conditions.
- Site License – Make sure that the website is fully licensed by the UK Gambling Commission or an equivalent governing body.
- Payment Types Accepted – Look at the available payment options and see if they have your favourite deposit method like PayPal, Skrill, Neteller etc.
- Bonus Bet Offers – See if there are any enhanced odds or bonuses available through the betting operator. Be sure to check for any wagering requirements though!
- Software and Features – You want a good betting experience from the best online bookies. So make sure they have what you need.
- Live Betting Options – Many sport fans enjoy in-play betting online, so it’s good to see if the site you like has this available.
- Good Customer Support – You’ll want to use a site with good care and help options including live chat to enhance the user experience.
Top Rated Sports Betting Sites Online
If you’ve ever wondered about what might be the most top-rated online bookmaker sites, we’re here to give you more than a good idea of what to expect.
Take a look through our list of the best betting sites, try out some deals, and start betting on a wide range of sports and events from your home or mobile at your own convenience! Get punting online today!
- 1 List of Best Betting Sites
- 2 Finding Top Betting Brands
- 3 Recommended Online Bookmakers
- 4 Top Betting Sites
- 5 Best Betting Offers
- 6 Top 10 UK Betting Sites
- 7 Best Bet Sites
- 8 What to Look Out For
- 9 Top Rated Sports Betting Sites Online