Best Betting Sites

Finding the best betting sites online isn’t always as simple as it may seem.  With so many different household names and bookmakers from the high street joining the online betting boom, it’s getting harder to find which brands appeal to us the most!

However, we’ve been working hard to bring together not only the most appealing bet websites online, but those in January 2023 which offer the greatest deals, best service and the most variety in terms of sportsbook features and functionality. Did you know how many there are?

List of Best Betting Sites

From our research, we have created a list of the very best betting sites:

  • bet365 In Play Betting

    Bet365 In Play Logo

    #ad. New Customers Only. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

    Full T&C's Apply

  • 888 In Play

    888 In Play

    Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries.

    Full T&C's Apply

  • Ladbrokes In Play Betting

    Ladbrokes In Play

    18+. New customers only. Promo code ‘F50’ required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.

    Full T&C's Apply

  • Mr Green In Play

    Mr Green Sportsbook Logo

    T&Cs apply. New players only. The qualifying bets to claim the Bet must have minimum odds of 3/1 (4.00) or higher before triggering free bets. 18+.

    Full T&C's Apply

  • Coral In Play Betting

    Coral In Play Betting

    Important info: 18+. UK+IRE only. Min first bet £5. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned. T&Cs Apply.

    Full T&C's Apply

  • BetVictor In-Play

    Betvictor In-Play

    New Customer Offer. T&Cs Apply. 18+. Please Gamble Responsibly.

    Full T&C's Apply

  • Paddy Power In Play

    PaddyPower In Play Logo

    New customers only. Place your FIRST bet on any market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion.

    Full T&C's Apply

  • Betway In-Play

    UP TO £30 FREE BET
    Betway Sports

    New Customer Offer. T&Cs Apply. 18+. Please Gamble Responsibly.

    Full T&C's Apply

  • Betfred In-Play

    BET £10 GET £60 IN BONUSES
    Betfred in play

    New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required.

    Full T&C's Apply

  • Unibet In-Play

    Unibet In-Play Logo

    New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

    Full T&C's Apply

  • Betfair In-Play

    Betfair In Play

    New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. Please Gamble Responsibly.

    Full T&C's Apply

  • William Hill In Play

    BET £10 GET £30 IN FREE BETS
    William Hill In Play Betting Logo

    18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

    Full T&C's Apply

Finding Top Betting Brands

As an online betting fan, it’s likely you’ll probably be thinking about welcome deals first and foremost. You’re only human! However, there’s more than just the bonus code to be taking into account when you sign up for a bet site for the first time. Check out our betting sites list to see the brands we recommend.

Think about the sports available for you to bet on, banking options available, and mobile app compatibility.  How do any sites you’re thinking of signing up for compare when it comes to these standards? With any online gambling site, it’s important to check the different features before signing up. You may be familiar with a brand’s betting shops, but the online side could be different.

In this guide, we’ve listed the best betting sites according to close analysis and genuine player feedback.  Read on to learn more about what we think is important to the overall experience.

Recommended Online Bookmakers

In our collective opinion, the best online betting sites around are those which offer a number of essential factors:

  • Great opening deals and ongoing promotions
  • Fantastic functionality from desktop to smartphone
  • A wide range of markets and sports/events to bet on
  • Responsive customer service and care
  • Ease of use and user interface functionality
  • Genuinely well-designed sportsbook facilities
  • Security and safety guaranteed for online gambling
  • Live streaming options for certain sports including football betting
  • Plenty of payment methods and low restrictions on withdrawals
  • Live betting market and in-play bets
  • Offers for existing customers
  • Mobile betting app for use on the go

Before you leap feet first into a deal, consider the above.

Top Betting Sites

The top betting sites in the UK aren’t always going to be those which are tied to an existing high street brand. While there are brilliant sports markets on offer from the likes of Ladbrokes, William Hill, Coral and PaddyPower, there are also plenty of legitimate, independent casino and sport-betting fronts which we feel offer plenty of value and fun to your everyday punter.

Take a look through our guide and see what takes your fancy! Whether you are looking for the top new bet sites or older websites, you are sure to find something you will love. There are so many options to choose from depending on what sports you want to bet on.

Best Betting Offers

Once again, we’re fairly certain that – as a regular online better and punter – you’ll be on the lookout for the best betting offers around.  This applies whether or not you’re into matched-betting or not!

The top-rated betting operators provide the greatest offers and deals, some of them popping up regularly for loyal punters.  Here’s just a brief idea of the sort of deals you may come across:

  • Matched deposits – cash matching is a very popular type of deal which means you’ll essentially get a chunk of your first deposit matched by the site. For example, deposit £10 and 100% cash matching will give you another £10 free.
  • Odds boosters – occasionally, and mainly for big sporting events, you’ll be able to get a boost to existing betting odds in the sportsbook. This means you’ll potentially get more cashback with the same probability applying!
  • No deposit bonus codes – no deposit deals may not be as common as they once were, but they’re still a lucrative find. You’ll be able to bet for real cash without depositing a thing with a free bet stake. Be sure to check terms and conditions for these bonus offers though.
  • A choice of sporting events to bet on – football, horse racing, cricket, and even political election results are available to bet on with some sites.

As always, deals will differ – but this is a general overview of what you may come to expect!

Top 10 UK Betting Sites

If you’re looking for the top 10 betting brands in the UK, or even the top 100 websites worldwide, you’ve come to the right place. We’ve listed our top ten bet brands and more besides above in our guide, based on regular deals, overall performance and punter satisfaction.

Therefore, you know that you’re only ever going to find the biggest and best sites and sportsbooks in this guide – as it’s based on the facts!  What you look for in a site may vary from other people, but providing a site is secure, fair, offers plenty of great features and markets, it will very likely be a sure-fire winner in our book.

We strongly suggest you take a good look through our catalogue of the greatest gambling sites around to get a feel for what’s out there! It’s a good idea to see what’s available from the gambling sites before you set up a new betting account.

Best Bet Sites

Check our list of recommended brands above. These are the best online betting sites currently available for you to join and enjoy in the UK right now.  Some of them may be tied to online casinos and slot catalogues, too. So if you want to mix things up a little and play something a bit different to the usual betting platform, you absolutely can!

Some of these top sites may also offer free online betting. We recommend having a look at online sports betting sites that offer free bets and competitive odds. This can help you if you are new to placing sports bets online.

These are the biggest sport bet sites currently offering great deals to UK punters looking for a new place online to call home. We know it can be hard to pick the right site sometimes – but we’re here to make things that little bit easier on you! You can learn more about the different betting markets and bonus bets available.

What to Look Out For

There are a few things we always look for when signing up to a bookmaker online. Check below to see the key things you should consider.

  • Minimum Deposit for Offers – Check the welcome offer at the site and see if there is a minimum deposit or any other terms and conditions.
  • Site License – Make sure that the website is fully licensed by the UK Gambling Commission or an equivalent governing body.
  • Payment Types Accepted – Look at the available payment options and see if they have your favourite deposit method like PayPal, Skrill, Neteller etc.
  • Bonus Bet Offers – See if there are any enhanced odds or bonuses available through the betting operator. Be sure to check for any wagering requirements though!
  • Software and Features – You want a good betting experience from the best online bookies. So make sure they have what you need.
  • Live Betting Options – Many sport fans enjoy in-play betting online, so it’s good to see if the site you like has this available.
  • Good Customer Support – You’ll want to use a site with good care and help options including live chat to enhance the user experience.

Top Rated Sports Betting Sites Online

If you’ve ever wondered about what might be the most top-rated online bookmaker sites, we’re here to give you more than a good idea of what to expect.

Take a look through our list of the best betting sites, try out some deals, and start betting on a wide range of sports and events from your home or mobile at your own convenience!  Get punting online today!

James has almost a decade of experience in the iGaming Industry. Winning several awards including "UK Casino Affiliate of the Year" he uses his experience to research the UK market to source the best bingo welcome bonuses, highest casino slots real money payouts and free spins sign up offers.