New Betting Sites

New betting brands in the UK are offering some amazing welcome bonuses.

Were you aware of how many UK Brand New Sports Betting Sites there are in January 2023 with excellent promotions?

Brand New Sports Betting Sites UK

From our research, we have found the best Brand New Sports Betting Websites:

  • 888 In Play

    888 In Play

    Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries.

    Full T&C's Apply

  • Mr Green In Play

    Mr Green Sportsbook Logo

    T&Cs apply. New players only. The qualifying bets to claim the Bet must have minimum odds of 3/1 (4.00) or higher before triggering free bets. 18+.

    Full T&C's Apply

  • BetVictor In-Play

    Betvictor In-Play

    New Customer Offer. T&Cs Apply. 18+. Please Gamble Responsibly.

    Full T&C's Apply

  • Betway In-Play

    UP TO £30 FREE BET
    Betway Sports

    New Customer Offer. T&Cs Apply. 18+. Please Gamble Responsibly.

    Full T&C's Apply

  • Unibet In-Play

    Unibet In-Play Logo

    New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

    Full T&C's Apply

  • William Hill In Play

    BET £10 GET £30 IN FREE BETS
    William Hill In Play Betting Logo

    18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

    Full T&C's Apply

Why New Betting Brands are So Popular

New betting brands are so popular because they are full of brand new bonuses and the latest features that no one else has seen before!

Everyone likes to try out new things, so why would online sports betting brands be any different?

New betting sites will also have:

  • The latest odds
  • New bonuses to get you started, such as the first deposit bonus
  • Huge range of free bets
  • Live betting offers

There are so many online bookmakers and betting markets to choose from. We recommend having a look at new online bookmakers as well as existing ones to see which you prefer. New brands often offer great bonuses too, as they aim to bring in new customers.

About New Betting Sites

There’s always a new brand or existing developer ready and willing to bring new joiners a stack of great odds and markets to place their money on.  This means it can often be tempting to start joining and betting with new websites as opposed to sticking with what you know!

We think there’s genuine worth in staying loyal to a number of different websites.  However, there is also great value in looking for new sportsbooks, too.

In this guide, we not only list the best new betting sites available for UK punters, but also look a little bit closer at why so many people are looking for newer websites specifically.

What sets new sites apart from the old crowd?  What can these flashy new sportsbooks do that the old standards can’t?

Worry not – we have all the answers, and more besides, ready and waiting for you below.  Read on to learn more about new sites available in the United Kingdom.

Why Sign Up with a New Bookmaker

Looking for new sports bet websites?  We can hardly blame you. While you may be fairly happy with your current sportsbook and all the deals that come with it on a regular basis, there’s nothing wrong with looking for a change or two every once in a while.

Here are a few reasons why you may want to sign up with new websites, which we’ll explore in a little more detail below:

  • You’ll get access to brand new software
  • New sites have learned from existing sites’ mistakes
  • You’ll be able to try out new welcome bonuses and free bet sites
  • You’ll get access to brand new events and features

When you put it so simply – if we do say so ourselves – why would you ever stick with what you know? Try new online bookmakers today to make the most out of great bonuses such as the deposit bonus and more.

Latest Betting Bonuses

Keeping tabs on the latest betting sites to come along will give you instant access to a stack of new UK deals and offers.  Just because you’ve taken up welcome deals elsewhere before doesn’t mean you can’t enjoy them all over again somewhere completely new!

Take a look at the newest bet websites for their welcome deals – and sign up as a new joiner all over again.  Many shrewd betters choose to sign up for multiple websites to take full advantage of the best deals popping up again and again.

There’s also a strategy out there called matched betting which depends upon signing up for welcome deals – so if this is your calling, you’ll want to keep up to speed on the newest runners and riders.

Newest Sports Betting Software

The newest sports bet sites around will also likely be offering the very best in new software and features.  Newer sites have that massive advantage of learning from the best – and the not-so-great – in terms of how they present their sports, odds, banking options and other features.

We all learn from each other – and generally, the newer a site, the more likely it is that you’ll have access to the speediest software and the most appealing range of features and options.

You’ll be able to access all the latest events and markets across a platform that’s easy to use across mobile and desktop devices – and if such a site is offered by a top developer, you can be sure that they’ve made plenty of tweaks to their already excellent engines to deliver a top drawer experience.

New Online Betting Sites

New online bet sites are always coming to the fore. We always make sure our lists and guides are regularly updated so that you have access to new UK brands and names joining the race.

Therefore, we strongly recommend that you follow us on social media for updates, and to refresh our pages regularly. We’ll always be coming back here to offer you the best of the newest sites to take a peek at.

We would recommend checking out the best bet sites like to ensure you get the best deals.

We don’t just line up all the newest sites offering big deals – we genuinely analyse and break down new bookmakers and listen to player opinions, too.  This way, you can always be assured that any websites we list here will offer you a comprehensive breakdown of what you can expect.

Just because a site is new doesn’t necessarily mean it’s going to perform better than some sites already established.  Take a look at what our experts and what your fellow punters have to say before you dive straight into any betting sites!

Latest Sports Betting Online

Looking for the latest sports betting online available in the United Kingdom?  While all good bet websites and sportsbooks will offer new events and markets as and when they arise, it makes sense to look at a newer betting site to see what’s moving and shaking.

Many new betting sites UK players use will have updated software and technology to be able to deliver the latest action to you on a smoother basis.  This way, you could even take advantage of live, in-play betting directly on-site!

Online betting has come a long way, and as you can see from our extensive list of new UK websites – which is always updating – it’ll likely never go away.  It’ll just keep evolving!  We’re here to help you keep tabs on all those changes and on all the big new names coming your way.

So what are you waiting for? Create your betting account today!

Be sure to check out our list of new betting sites for January 2023 and sign up to join the fun.

James has almost a decade of experience in the iGaming Industry. Winning several awards including "UK Casino Affiliate of the Year" he uses his experience to research the UK market to source the best bingo welcome bonuses, highest casino slots real money payouts and free spins sign up offers.